{"id":516427,"url":"\/about\/","layout":"standard","version":"2026-03-31T08:21:39.000000Z","blocks":[{"id":5074730,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5074731,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":127588460,"value":"Machines incoming"},"copy":{"id":127588461,"value":"It started with a phone call, a van and two industrial machines that nobody helped load without significant persuasion. The Jack F4 and E4 are home now. No. 001 is coming."},"titleColor":{"id":127588462,"value":"#{banner.title.color}"},"titleBackground":{"id":127588463,"value":"#{banner.title.background.color}"},"copyColor":{"id":127588464,"value":"#{banner.copy.color}"},"copyBackground":{"id":127588465,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127588466,"value":"95%"},"textShadow":{"id":127588467,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":127588469,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127588470,"value":"#{button.primary.color}"},"buttonStyle":{"id":127588471,"value":"secondary"},"buttonSize":{"id":127588472,"value":"standard"},"overlayOpacity":{"id":127588473,"value":"0.15"},"overlayColourStart":{"id":127588474,"value":"#000000"},"overlayColourEnd":{"id":127588475,"value":"#000000"},"overlayDirection":{"id":127588476,"value":"90"},"image":{"id":127588477,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/2elxvteer3kjjbqmnnbsoblfmmeamfkqcvr6vqofuaonvyya.jpeg.jpg?w=auto&h=auto&fy=0.43326042320539\",\"alt\":\"wo Jack industrial sewing machines strapped securely in the back of an RVS van, fresh from collection. The moment the RVS Duds creative lair got serious. Shropshire, 2025.\"}"},"video":{"id":127588478,"value":null},"videoThumbnail":{"id":127588479,"value":null},"media":{"id":127588480,"value":"image"},"align":{"id":127588481,"value":"center"},"verticalAlignment":{"id":127588482,"value":"center"},"font":{"id":127588483,"value":"#{heading1.font}"},"actions":{"id":127588484,"value":"[]"},"padding":{"id":127588486,"value":"6"},"fullWidth":{"id":127588487,"value":"1"},"fullBackgroundColor":{"id":127588488,"value":"#{banner.fullBackground.color}"},"published":{"id":127588489,"value":"1"},"conditions":{"id":127588490,"value":"[]"},"type":{"id":127592313,"value":"standard"},"borderRadius":{"id":127592314,"value":"0px"},"template":{"id":127592315,"value":"slide"}}},{"id":5074795,"type":"banner","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":127590439,"value":"Jack in the box."},"copy":{"id":127590440,"value":"Twenty years since Deb sat behind an industrial machine. It took about thirty seconds to remember. Some things you never forget."},"titleColor":{"id":127590441,"value":"#{banner.title.color}"},"titleBackground":{"id":127590442,"value":"#{banner.title.background.color}"},"copyColor":{"id":127590443,"value":"#{banner.copy.color}"},"copyBackground":{"id":127590444,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127590445,"value":"95%"},"textShadow":{"id":127590446,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":127590448,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127590449,"value":"#{button.primary.color}"},"buttonStyle":{"id":127590450,"value":"secondary"},"buttonSize":{"id":127590451,"value":"standard"},"overlayOpacity":{"id":127590452,"value":"0.15"},"overlayColourStart":{"id":127590453,"value":"#000000"},"overlayColourEnd":{"id":127590454,"value":"#000000"},"overlayDirection":{"id":127590455,"value":"90"},"image":{"id":127590456,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/82god9nmhgof7pmvdwsgqhayqkjh5x3unyn0gxilbqgkjaiu.jpeg.jpg?w=auto&h=auto\",\"alt\":\"A Jack F4 industrial sewing machine set up and ready on the workbench at RVS Duds HQ in Shropshire. Twenty years in the making.\"}"},"video":{"id":127590457,"value":null},"videoThumbnail":{"id":127590458,"value":null},"media":{"id":127590459,"value":"image"},"align":{"id":127590460,"value":"center"},"verticalAlignment":{"id":127590461,"value":"center"},"font":{"id":127590462,"value":"#{heading1.font}"},"actions":{"id":127590463,"value":"[{\"text\":\"Show me the Duds!\",\"href\":\"\\\/collection\\\/all-products\\\/\"},{\"text\":\"Show me the Dud Dogs\",\"href\":\"\\\/collection\\\/dud-dogs\\\/\"}]"},"padding":{"id":127590465,"value":"6"},"fullWidth":{"id":127590466,"value":"1"},"fullBackgroundColor":{"id":127590467,"value":"#{banner.fullBackground.color}"},"published":{"id":127590468,"value":"1"},"conditions":{"id":127590469,"value":"[]"},"type":{"id":127592316,"value":"standard"},"borderRadius":{"id":127592317,"value":"0px"},"template":{"id":127592318,"value":"slide"}}},{"id":5074796,"type":"banner","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":127590471,"value":"Tools of the trade"},"copy":{"id":127590472,"value":"The Teemill samples arrived in sustainable packaging. The packaging became the patterns. We couldn't have planned that better if we'd tried. Nothing wasted. Everything considered."},"titleColor":{"id":127590473,"value":"#{banner.title.color}"},"titleBackground":{"id":127590474,"value":"#{banner.title.background.color}"},"copyColor":{"id":127590475,"value":"#{banner.copy.color}"},"copyBackground":{"id":127590476,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127590477,"value":"95%"},"textShadow":{"id":127590478,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":127590480,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127590481,"value":"#{button.primary.color}"},"buttonStyle":{"id":127590482,"value":"secondary"},"buttonSize":{"id":127590483,"value":"standard"},"overlayOpacity":{"id":127590484,"value":"0.15"},"overlayColourStart":{"id":127590485,"value":"#000000"},"overlayColourEnd":{"id":127590486,"value":"#000000"},"overlayDirection":{"id":127590487,"value":"90"},"image":{"id":127590488,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/or92t4xacrfhcrw67zcjolyzwsqtd8hazgtpguyae6okpiqs.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Vintage Morplan pattern master guide and Jakarflex curve laid out on repurposed Teemill delivery packaging being used as pattern paper. Sustainability in practice at RVS Duds.\"}"},"video":{"id":127590489,"value":null},"videoThumbnail":{"id":127590490,"value":null},"media":{"id":127590491,"value":"image"},"align":{"id":127590492,"value":"center"},"verticalAlignment":{"id":127590493,"value":"center"},"font":{"id":127590494,"value":"#{heading1.font}"},"actions":{"id":127590495,"value":"[{\"text\":\"Show me the Duds!\",\"href\":\"\\\/collection\\\/all-products\\\/\"},{\"text\":\"Show me the Dud Dogs\",\"href\":\"\\\/collection\\\/dud-dogs\\\/\"}]"},"padding":{"id":127590497,"value":"6"},"fullWidth":{"id":127590498,"value":"1"},"fullBackgroundColor":{"id":127590499,"value":"#{banner.fullBackground.color}"},"published":{"id":127590500,"value":"1"},"conditions":{"id":127590501,"value":"[]"},"type":{"id":127592319,"value":"standard"},"borderRadius":{"id":127592320,"value":"0px"},"template":{"id":127592321,"value":"slide"}}},{"id":5074797,"type":"banner","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"title":{"id":127590503,"value":"Green light Go!"},"copy":{"id":127590504,"value":"The green light means go. The red thread on dark denim means RVS Duds. This is where the idea becomes the thing."},"titleColor":{"id":127590505,"value":"#{banner.title.color}"},"titleBackground":{"id":127590506,"value":"#{banner.title.background.color}"},"copyColor":{"id":127590507,"value":"#{banner.copy.color}"},"copyBackground":{"id":127590508,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127590509,"value":"95%"},"textShadow":{"id":127590510,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":127590512,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127590513,"value":"#{button.primary.color}"},"buttonStyle":{"id":127590514,"value":"secondary"},"buttonSize":{"id":127590515,"value":"standard"},"overlayOpacity":{"id":127590516,"value":"0.15"},"overlayColourStart":{"id":127590517,"value":"#000000"},"overlayColourEnd":{"id":127590518,"value":"#000000"},"overlayDirection":{"id":127590519,"value":"90"},"image":{"id":127590520,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/bn1kbznzpivqygrcfgawp54ogwm2qhcbevov73q8arw5d7fm.jpeg.jpg?w=auto&h=auto&fy=0.33676918685731\",\"alt\":\"Close up of a sewing machine needle stitching red thread onto dark denim fabric at RVS Duds HQ, green indicator light glowing. The first stitch of something.\"}"},"video":{"id":127590521,"value":null},"videoThumbnail":{"id":127590522,"value":null},"media":{"id":127590523,"value":"image"},"align":{"id":127590524,"value":"center"},"verticalAlignment":{"id":127590525,"value":"center"},"font":{"id":127590526,"value":"#{heading1.font}"},"actions":{"id":127590527,"value":"[{\"text\":\"Show me the Duds!\",\"href\":\"\\\/collection\\\/all-products\\\/\"},{\"text\":\"Show me the Dud Dogs\",\"href\":\"\\\/collection\\\/dud-dogs\\\/\"}]"},"padding":{"id":127590529,"value":"6"},"fullWidth":{"id":127590530,"value":"1"},"fullBackgroundColor":{"id":127590531,"value":"#{banner.fullBackground.color}"},"published":{"id":127590532,"value":"1"},"conditions":{"id":127590533,"value":"[]"},"type":{"id":127592322,"value":"standard"},"borderRadius":{"id":127592323,"value":"0px"},"template":{"id":127592324,"value":"slide"}}},{"id":5074798,"type":"banner","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"title":{"id":127590535,"value":"Mid stitch"},"copy":{"id":127590536,"value":"Letter by letter. Stitch by stitch. This is what handmade actually looks like up close. Not a print. Not a transfer. A needle and thread and someone who knows what they're doing."},"titleColor":{"id":127590537,"value":"#{banner.title.color}"},"titleBackground":{"id":127590538,"value":"#{banner.title.background.color}"},"copyColor":{"id":127590539,"value":"#{banner.copy.color}"},"copyBackground":{"id":127590540,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127590541,"value":"95%"},"textShadow":{"id":127590542,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":127590544,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127590545,"value":"#{button.primary.color}"},"buttonStyle":{"id":127590546,"value":"secondary"},"buttonSize":{"id":127590547,"value":"standard"},"overlayOpacity":{"id":127590548,"value":"0.15"},"overlayColourStart":{"id":127590549,"value":"#000000"},"overlayColourEnd":{"id":127590550,"value":"#000000"},"overlayDirection":{"id":127590551,"value":"90"},"image":{"id":127590552,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/n2wwdr10hwnrswpjxq5ud2vfbpyukzvnqcwh2akgzxcpizaa.jpeg.jpg?w=auto&h=auto&fy=0.34107668990603\",\"alt\":\"An embroidery hoop holding dark denim fabric as red thread forms the beginning of the DUDS! stamp logo on an embroidery machine at RVS Duds HQ.\"}"},"video":{"id":127590553,"value":null},"videoThumbnail":{"id":127590554,"value":null},"media":{"id":127590555,"value":"image"},"align":{"id":127590556,"value":"center"},"verticalAlignment":{"id":127590557,"value":"center"},"font":{"id":127590558,"value":"#{heading1.font}"},"actions":{"id":127590559,"value":"[{\"text\":\"Show me the Duds!\",\"href\":\"\\\/collection\\\/all-products\\\/\"},{\"text\":\"Show me the Dud Dogs\",\"href\":\"\\\/collection\\\/dud-dogs\\\/\"}]"},"padding":{"id":127590561,"value":"6"},"fullWidth":{"id":127590562,"value":"1"},"fullBackgroundColor":{"id":127590563,"value":"#{banner.fullBackground.color}"},"published":{"id":127590564,"value":"1"},"conditions":{"id":127590565,"value":"[]"},"type":{"id":127592325,"value":"standard"},"borderRadius":{"id":127592326,"value":"0px"},"template":{"id":127592327,"value":"slide"}}},{"id":5074799,"type":"banner","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"type":{"id":127590566,"value":"standard"},"title":{"id":127590567,"value":"DUDS!"},"copy":{"id":127590568,"value":"There it is. DUDS! in red on dark denim. Handmade on a Shropshire smallholding by the woman who used to make wedding dresses and now makes clothing with a past. Yeah we called it Duds. Still not sorry. \ud83d\udd27"},"titleColor":{"id":127590569,"value":"#{banner.title.color}"},"titleBackground":{"id":127590570,"value":"#{banner.title.background.color}"},"copyColor":{"id":127590571,"value":"#{banner.copy.color}"},"copyBackground":{"id":127590572,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127590573,"value":"95%"},"textShadow":{"id":127590574,"value":"#{banner.text.shadow}"},"borderRadius":{"id":127590575,"value":"0px"},"buttonBorderRadius":{"id":127590576,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127590577,"value":"#{button.primary.color}"},"buttonStyle":{"id":127590578,"value":"secondary"},"buttonSize":{"id":127590579,"value":"standard"},"overlayOpacity":{"id":127590580,"value":"0.15"},"overlayColourStart":{"id":127590581,"value":"#000000"},"overlayColourEnd":{"id":127590582,"value":"#000000"},"overlayDirection":{"id":127590583,"value":"90"},"image":{"id":127590584,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/gtgcnsekgaxdrpetmiljhwq7byugvp7f5rgc9vhvyx3tq1dg.jpeg.jpg?w=auto&h=auto\",\"alt\":\"The finished DUDS! stamp logo embroidered in red thread on dark indigo denim. Handmade at RVS Duds HQ in Shropshire. No. 001 is on its way.\"}"},"video":{"id":127590585,"value":null},"videoThumbnail":{"id":127590586,"value":null},"media":{"id":127590587,"value":"image"},"align":{"id":127590588,"value":"center"},"verticalAlignment":{"id":127590589,"value":"center"},"font":{"id":127590590,"value":"#{heading1.font}"},"actions":{"id":127590591,"value":"[{\"text\":\"Show me the Duds!\",\"href\":\"\\\/collection\\\/all-products\\\/\"},{\"text\":\"Show me the Dud Dogs\",\"href\":\"\\\/collection\\\/dud-dogs\\\/\"}]"},"padding":{"id":127590593,"value":"6"},"fullWidth":{"id":127590594,"value":"1"},"fullBackgroundColor":{"id":127590595,"value":"#{banner.fullBackground.color}"},"published":{"id":127590596,"value":"1"},"conditions":{"id":127590597,"value":"[]"},"template":{"id":127592328,"value":"slide"}}}],"properties":{"mode":{"id":127588449,"value":"slideshow"},"speed":{"id":127588450,"value":"5000"},"navigation":{"id":127588451,"value":"0"},"limit":{"id":127588452,"value":"6"},"padding":{"id":127588454,"value":"3"},"fullWidth":{"id":127588455,"value":"1"},"fullBackgroundColor":{"id":127588456,"value":"#fff0"},"published":{"id":127588457,"value":"1"},"conditions":{"id":127588458,"value":"[]"},"template":{"id":127592312,"value":"slideshow"}}},{"id":5074732,"type":"row","published":1,"size":{"x":12,"y":0},"order":1,"items":[{"id":5074829,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5074830,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":127591852,"value":"Emotional support arrives."},"copy":{"id":127591853,"value":"Deb and Harley"},"media":{"id":127591854,"value":"image"},"image":{"id":127591855,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/epwdfz11wqhpqccavs9i0xpyztrzuksxrd2ccgoouokoc4fp.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Deb Gallimore, founder of RVS Duds, wearing the Original Duds Tee in 5XL on the Gallimore smallholding in Shropshire. Harley the Leonberger providing his usual emotional support services. Unprompted. Uninvited. Completely necessary. \\ud83d\\udc3e\"}"},"video":{"id":127591856,"value":"#{video.default}"},"autoplayInBackground":{"id":127591857,"value":"1"},"titleSize":{"id":127591858,"value":"1"},"overlay":{"id":127591859,"value":"1"},"href":{"id":127591860,"value":"\/product\/rvs-harley-emotional-support-dog\/"},"borderRadius":{"id":127591861,"value":"#{image.border.radius}"},"overlayOpacity":{"id":127591862,"value":"0"},"overlayColors":{"id":127591863,"value":null},"overlayDirection":{"id":127591864,"value":"90"},"template":{"id":127591865,"value":"pod"},"padding":{"id":127591866,"value":"6"},"fullWidth":{"id":127591867,"value":"0"},"fullBackgroundColor":{"id":127591868,"value":"#fff0"},"published":{"id":127591869,"value":"1"},"conditions":{"id":127591870,"value":"[]"},"ratio":{"id":127591871,"value":"square"}}},{"id":5074831,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":127591872,"value":"Wear it your way"},"copy":{"id":127591873,"value":null},"media":{"id":127591874,"value":"image"},"image":{"id":127591875,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/dcyjs2stqk4p1h07ctf3ewc2qvztbghejevxpreb0igjbhy2.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":127591876,"value":"#{video.default}"},"autoplayInBackground":{"id":127591877,"value":"1"},"titleSize":{"id":127591878,"value":"1"},"overlay":{"id":127591879,"value":"1"},"href":{"id":127591880,"value":null},"borderRadius":{"id":127591881,"value":"#{image.border.radius}"},"overlayOpacity":{"id":127591882,"value":"0"},"overlayColors":{"id":127591883,"value":null},"overlayDirection":{"id":127591884,"value":"90"},"template":{"id":127591885,"value":"pod"},"padding":{"id":127591886,"value":"6"},"fullWidth":{"id":127591887,"value":"0"},"fullBackgroundColor":{"id":127591888,"value":"#fff0"},"published":{"id":127591889,"value":"1"},"conditions":{"id":127591890,"value":"[]"},"ratio":{"id":127591891,"value":"square"}}},{"id":5074832,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":127591892,"value":"Repurpose"},"copy":{"id":127591893,"value":null},"media":{"id":127591894,"value":"image"},"image":{"id":127591895,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/rdf3v6h3sxosn8g9eixv5hesj5veb3qzmezeseikhmn1soka.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":127591896,"value":"#{video.default}"},"autoplayInBackground":{"id":127591897,"value":"1"},"titleSize":{"id":127591898,"value":"1"},"overlay":{"id":127591899,"value":"1"},"href":{"id":127591900,"value":null},"borderRadius":{"id":127591901,"value":"#{image.border.radius}"},"overlayOpacity":{"id":127591902,"value":"0"},"overlayColors":{"id":127591903,"value":null},"overlayDirection":{"id":127591904,"value":"90"},"template":{"id":127591905,"value":"pod"},"padding":{"id":127591906,"value":"6"},"fullWidth":{"id":127591907,"value":"0"},"fullBackgroundColor":{"id":127591908,"value":"#fff0"},"published":{"id":127591909,"value":"1"},"conditions":{"id":127591910,"value":"[]"},"ratio":{"id":127591911,"value":"square"}}},{"id":5074833,"type":"pod","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"title":{"id":127591912,"value":"Cap lining"},"copy":{"id":127591913,"value":null},"media":{"id":127591914,"value":"image"},"image":{"id":127591915,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lu7gsz8iapj58o5gltc4ypsrytbxnwuwuunmnxltzwgk4wm5.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":127591916,"value":"#{video.default}"},"autoplayInBackground":{"id":127591917,"value":"1"},"titleSize":{"id":127591918,"value":"1"},"overlay":{"id":127591919,"value":"1"},"href":{"id":127591920,"value":null},"borderRadius":{"id":127591921,"value":"#{image.border.radius}"},"overlayOpacity":{"id":127591922,"value":"0"},"overlayColors":{"id":127591923,"value":null},"overlayDirection":{"id":127591924,"value":"90"},"template":{"id":127591925,"value":"pod"},"padding":{"id":127591926,"value":"6"},"fullWidth":{"id":127591927,"value":"0"},"fullBackgroundColor":{"id":127591928,"value":"#fff0"},"published":{"id":127591929,"value":"1"},"conditions":{"id":127591930,"value":"[]"},"ratio":{"id":127591931,"value":"square"}}}],"properties":{"breakpoints":{"id":127591849,"value":"{\"xs\":2,\"lg\":4}"},"padding":{"id":127591850,"value":"2"},"spacing":{"id":127591851,"value":null}}},{"id":5074834,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":127591932,"value":"2"},"html":{"id":127591933,"value":"<p><strong>This is why I started.<\/strong><\/p><p>I'm Deb. I'm a mum, a wife, a co-founder of a family HGV garage in the Shropshire Hills and apparently \u2014 finally \u2014 a clothing brand founder too.<\/p><p>I've been fashion trained since before most of my staff were born. I made bespoke wedding dresses. I had a whole room to create in, machines that meant business and a craft that fed something deep in me that nothing else quite reached. Then life happened. A leap of faith to a Shropshire smallholding, four children, a garage built from nothing, twenty years of putting everything into everything else.<\/p><p>The sewing machines went into storage. Temporarily. Twenty years ago.<\/p><p>RVS Duds exists because I couldn't ignore that part of myself any longer. Because I believe we throw too much away in this world \u2014 materials, skills, stories \u2014 and I wanted to do something about all three at once. Every piece I make uses deadstock and repurposed fabric. Nothing wasted. Everything considered. Clothing with a past, made for the present.<\/p><p>I also believe that what you wear should mean something. Not because someone told you it was on trend. Because it came from somewhere real and it arrived in your hands via someone who genuinely cared about making it properly.<\/p><p><em>\"I'm just a creative. I need to create. I'm proud of my family and everything we've built together \u2014 but making things feeds my soul in a way nothing else can. We throw too much away in this world and I love that a repurposed piece is unique \u2014 nobody can have the same one as you. RVS Duds is my something else. My little bit.\"<\/em><\/p><p>Behind this brand is a real woman on a real smallholding with a family garage, industrial sewing machines that took considerable negotiation to acquire, several enormous dogs and absolutely no intention of making anything she isn't proud of.<\/p><p>The photos are real. The fabrics are real. The story is real.<\/p><p>And yeah \u2014 we called it Duds. \ud83d\udd27<\/p><p><strong>\u2014 Deb Gallimore, Founder, RVS Duds<\/strong><\/p><p><\/p><p><em>We make it. You wear it your way. Simple as that.<\/em><\/p><p><em>XS to 5XL \u2014 oversized, fitted, tucked in, thrown on at 6am before feeding the dogs \u2014 however it lands on you is exactly how it's supposed to look. RVS Duds doesn't do dress codes.<\/em><\/p><p><em>Tag us in your photos and show us how you wear yours. Use<\/em> <strong><em>#WearItYourWay<\/em><\/strong> <em>and<\/em> <strong><em>#RVSDuds<\/em><\/strong> <em>and you might just end up on this page.<\/em><\/p>"},"textColor":{"id":127591934,"value":"#{feature.text.color}"}}},{"id":5074835,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":127591935,"value":"Show us your way"},"href":{"id":127591936,"value":"https:\/\/www.instagram.com\/rvsduds"},"borderRadius":{"id":127591937,"value":"#{feature.border.radius}"},"align":{"id":127591938,"value":"left"},"primaryColor":{"id":127591939,"value":"#{button.primary.color}"},"secondaryColor":{"id":127591940,"value":"#{feature.text.color}"},"primary":{"id":127591941,"value":"0"}}}],"properties":{"icon":{"id":127588492,"value":"{\"prefix\":\"fal\",\"iconName\":\"hand-love\",\"icon\":[512,512,[],\"e1a5\",\"M184 32c13.3 0 24 10.7 24 24l0 144c0 0 0 0 0 0l0 96c0 30.9 25.1 56 56 56c15.7 0 29.8-6.4 40-16.8c10.2 10.4 24.3 16.8 40 16.8c30.9 0 56-25.1 56-56l0-64 0-56 0-56c0-13.3 10.7-24 24-24s24 10.7 24 24l0 216c0 79.5-64.5 144-144 144l-8.5 0c-57.3 0-112.2-22.8-152.7-63.3L39 313c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l59.7 59.7c4.6 4.6 11.5 5.9 17.4 3.5s9.9-8.3 9.9-14.8L160 56c0-13.3 10.7-24 24-24zM288 296c0 13.3-10.7 24-24 24s-24-10.7-24-24l0-96.1c0-13.2 10.8-23.9 24-23.9c13.3 0 24 10.7 24 24l0 8 0 24 0 64zm32-64c0-13.3 10.7-24 24-24s24 10.7 24 24l0 64c0 13.3-10.7 24-24 24s-24-10.7-24-24l0-64zm48-50.6c-7.3-3.5-15.4-5.4-24-5.4c-9.7 0-18.8 2.5-26.7 6.8C310 160.3 288.9 144 264 144c-8.6 0-16.7 1.9-24 5.4L240 80c0 0 0 0 0 0l0-24c0-30.9-25.1-56-56-56s-56 25.1-56 56l0 232.8L95.6 256.4c-21.9-21.9-57.3-21.9-79.2 0s-21.9 57.3 0 79.2L120.2 439.4C166.7 485.9 229.8 512 295.5 512l8.5 0c97.2 0 176-78.8 176-176l0-216c0-30.9-25.1-56-56-56s-56 25.1-56 56l0 56 0 5.4z\"],\"value\":\"hand-love\",\"selected\":true}"},"title":{"id":127588493,"value":null},"backgroundColor":{"id":127588495,"value":"#{feature.background.color}"},"padding":{"id":127588499,"value":"6"},"fullWidth":{"id":127588500,"value":"0"},"fullBackgroundColor":{"id":127588501,"value":"#{feature.fullBackground.color}"},"published":{"id":127588502,"value":"1"},"conditions":{"id":127588503,"value":"[]"},"direction":{"id":127591844,"value":"column"},"textColor":{"id":127591845,"value":"#{feature.text.color}"},"buttonText":{"id":127591846,"value":"Show us your way"},"copy":{"id":127591847,"value":"<p><strong>This is why I started.<\/strong><\/p><p>I'm Deb. I'm a mum, a wife, a co-founder of a family HGV garage in the Shropshire Hills and apparently \u2014 finally \u2014 a clothing brand founder too.<\/p><p>I've been fashion trained since before most of my staff were born. I made bespoke wedding dresses. I had a whole room to create in, machines that meant business and a craft that fed something deep in me that nothing else quite reached. Then life happened. A leap of faith to a Shropshire smallholding, four children, a garage built from nothing, twenty years of putting everything into everything else.<\/p><p>The sewing machines went into storage. Temporarily. Twenty years ago.<\/p><p>RVS Duds exists because I couldn't ignore that part of myself any longer. Because I believe we throw too much away in this world \u2014 materials, skills, stories \u2014 and I wanted to do something about all three at once. Every piece I make uses deadstock and repurposed fabric. Nothing wasted. Everything considered. Clothing with a past, made for the present.<\/p><p>I also believe that what you wear should mean something. Not because someone told you it was on trend. Because it came from somewhere real and it arrived in your hands via someone who genuinely cared about making it properly.<\/p><p><em>\"I'm just a creative. I need to create. I'm proud of my family and everything we've built together \u2014 but making things feeds my soul in a way nothing else can. We throw too much away in this world and I love that a repurposed piece is unique \u2014 nobody can have the same one as you. RVS Duds is my something else. My little bit.\"<\/em><\/p><p>Behind this brand is a real woman on a real smallholding with a family garage, industrial sewing machines that took considerable negotiation to acquire, several enormous dogs and absolutely no intention of making anything she isn't proud of.<\/p><p>The photos are real. The fabrics are real. The story is real.<\/p><p>And yeah \u2014 we called it Duds. \ud83d\udd27<\/p><p><strong>\u2014 Deb Gallimore, Founder, RVS Duds<\/strong><\/p><p><\/p><p><em>We make it. You wear it your way. Simple as that.<\/em><\/p><p><em>XS to 5XL \u2014 oversized, fitted, tucked in, thrown on at 6am before feeding the dogs \u2014 however it lands on you is exactly how it's supposed to look. RVS Duds doesn't do dress codes.<\/em><\/p><p><em>Tag us in your photos and show us how you wear yours. Use<\/em> <strong><em>#WearItYourWay<\/em><\/strong> <em>and<\/em> <strong><em>#RVSDuds<\/em><\/strong> <em>and you might just end up on this page.<\/em><\/p>"},"template":{"id":127591848,"value":"feature"}}},{"id":5074742,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5074743,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":127588630,"value":"Deep in thought"},"copy":{"id":127588631,"value":null},"image":{"id":127588633,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/xskshlbycha5sngyadxdihbxogv3rotrhnwju1fmfmqyuicw.jpeg.jpg?w=auto&h=auto&fy=0.21611640133999\",\"alt\":\"\"}"},"href":{"id":127588645,"value":"https:\/\/www.rubyvehicleservicesltd.com\/"},"borderRadius":{"id":127588646,"value":"#{image.border.radius}"},"overlay":{"id":127588648,"value":"1"},"overlayOpacity":{"id":127588649,"value":"0"},"overlayColors":{"id":127588650,"value":null},"overlayDirection":{"id":127588651,"value":"90"},"padding":{"id":127588654,"value":"6"},"fullWidth":{"id":127588655,"value":"0"},"fullBackgroundColor":{"id":127588656,"value":"#fff0"},"published":{"id":127588657,"value":"1"},"conditions":{"id":127588658,"value":"[]"},"ratio":{"id":127588659,"value":"short"},"titleSize":{"id":127588660,"value":"1"},"media":{"id":127622727,"value":"image"},"video":{"id":127622728,"value":"#{video.default}"},"autoplayInBackground":{"id":127622729,"value":"1"},"template":{"id":127622730,"value":"pod"}}},{"id":5075672,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":127622731,"value":"2"},"html":{"id":127622732,"value":"<h2>These are our values<\/h2><p><strong>Our Values<\/strong><\/p><p><strong>Authenticity<\/strong> We are exactly what we say we are. A family garage that makes clothing on the side, by hand, with no corporate agenda and no pretence. What you see is what you get \u2014 real people, real story, real clothes. Every product that leaves us has been considered by someone who puts their name on it. That person is Deb. You can hold us to that.<\/p><p><strong>Sustainability<\/strong> We believe in giving materials a second life. The world throws too much away \u2014 fabric, skill, story \u2014 and we're trying to do something about all three at once. Our graphic tees are printed on organic cotton. Our handmade pieces are crafted from deadstock and repurposed fabrics. Even our pattern paper comes from our Teemill delivery packaging. Nothing wasted. Everything considered. Clothing with a past, made for the present.<\/p><p><strong>Community<\/strong> RVS Duds didn't grow in a boardroom. It grew on a Shropshire smallholding surrounded by family, dogs, trucks and a sewing machine that took twenty years to get back to. Community is everything to us \u2014 the family that built it, the staff that show up every day, the customers who become part of the story and the dogs who supervise proceedings whether asked to or not. \ud83d\udc3e<\/p><p><em>We're rough around the edges. Garage built. Street ready. And we wouldn't have it any other way.<\/em> \ud83d\udd27<\/p>"},"textColor":{"id":127622733,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":127588618,"value":null},"title":{"id":127588619,"value":"Our Values"},"backgroundColor":{"id":127588621,"value":"#{feature.background.color}"},"padding":{"id":127588625,"value":"6"},"fullWidth":{"id":127588626,"value":"0"},"fullBackgroundColor":{"id":127588627,"value":"#{feature.fullBackground.color}"},"published":{"id":127588628,"value":"1"},"conditions":{"id":127588629,"value":"[]"},"direction":{"id":127622722,"value":"column"},"textColor":{"id":127622723,"value":"#{feature.text.color}"},"buttonText":{"id":127622724,"value":null},"copy":{"id":127622725,"value":"<h2>These are our values<\/h2><p><strong>Our Values<\/strong><\/p><p><strong>Authenticity<\/strong> We are exactly what we say we are. A family garage that makes clothing on the side, by hand, with no corporate agenda and no pretence. What you see is what you get \u2014 real people, real story, real clothes. Every product that leaves us has been considered by someone who puts their name on it. That person is Deb. You can hold us to that.<\/p><p><strong>Sustainability<\/strong> We believe in giving materials a second life. The world throws too much away \u2014 fabric, skill, story \u2014 and we're trying to do something about all three at once. Our graphic tees are printed on organic cotton. Our handmade pieces are crafted from deadstock and repurposed fabrics. Even our pattern paper comes from our Teemill delivery packaging. Nothing wasted. Everything considered. Clothing with a past, made for the present.<\/p><p><strong>Community<\/strong> RVS Duds didn't grow in a boardroom. It grew on a Shropshire smallholding surrounded by family, dogs, trucks and a sewing machine that took twenty years to get back to. Community is everything to us \u2014 the family that built it, the staff that show up every day, the customers who become part of the story and the dogs who supervise proceedings whether asked to or not. \ud83d\udc3e<\/p><p><em>We're rough around the edges. Garage built. Street ready. And we wouldn't have it any other way.<\/em> \ud83d\udd27<\/p>"},"template":{"id":127622726,"value":"feature"}}},{"id":5074745,"type":"banner","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"type":{"id":127588664,"value":"slim"},"title":{"id":127588665,"value":"The story so far"},"copy":{"id":127588666,"value":null},"titleColor":{"id":127588667,"value":"#{banner.title.color}"},"titleBackground":{"id":127588668,"value":"#{banner.title.background.color}"},"copyColor":{"id":127588669,"value":"#{banner.copy.color}"},"copyBackground":{"id":127588670,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":127588671,"value":"95%"},"textShadow":{"id":127588672,"value":"#{banner.text.shadow}"},"borderRadius":{"id":127588673,"value":"0px"},"buttonBorderRadius":{"id":127588674,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":127588675,"value":"#{button.primary.color}"},"buttonStyle":{"id":127588676,"value":"secondary"},"buttonSize":{"id":127588677,"value":"standard"},"overlayOpacity":{"id":127588678,"value":"0.15"},"overlayColourStart":{"id":127588679,"value":"#000000"},"overlayColourEnd":{"id":127588680,"value":"#000000"},"overlayDirection":{"id":127588681,"value":"90"},"image":{"id":127588682,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/aizc0s4hqt5qfd9qvc52uubiefdn3usrioctydo2fjsqjcbs.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":127588683,"value":null},"videoThumbnail":{"id":127588684,"value":null},"media":{"id":127588685,"value":"image"},"align":{"id":127588686,"value":"center"},"verticalAlignment":{"id":127588687,"value":"center"},"font":{"id":127588688,"value":"#{heading1.font}"},"actions":{"id":127588689,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"\\\/blog\\\/behind-the-duds-no-1\\\/\"}]"},"padding":{"id":127588691,"value":"6"},"fullWidth":{"id":127588692,"value":"1"},"fullBackgroundColor":{"id":127588693,"value":"#{banner.fullBackground.color}"},"published":{"id":127588694,"value":"1"},"conditions":{"id":127588695,"value":"[]"},"template":{"id":127621958,"value":"banner"}}},{"id":5074746,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":127588696,"value":"6"},"spacing":{"id":127588697,"value":"64px"},"font":{"id":127588698,"value":"#{newsletter.title.font}"},"title":{"id":127588699,"value":"Don't miss out."},"copy":{"id":127588700,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":127588701,"value":"0"},"backgroundColor":{"id":127588702,"value":"#0000"},"textColor":{"id":127588703,"value":"#{newsletter.text.color}"},"primaryActions":{"id":127588704,"value":"0"},"formBorderRadius":{"id":127588705,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":127588706,"value":"#{button.border.radius}"},"borderRadius":{"id":127588707,"value":"#{newsletter.border.radius}"},"mailingList":{"id":127588708,"value":72865},"template":{"id":127588709,"value":"newsletterSubscribe"},"fullWidth":{"id":127588710,"value":"0"},"fullBackgroundColor":{"id":127588711,"value":"#{newsletter.fullBackground.color}"},"published":{"id":127588712,"value":"1"},"conditions":{"id":127588713,"value":"[]"}}}],"properties":{"title":{"id":127588445,"value":"Behind the DUDS!"},"isStorePage":{"id":127588446,"value":"1"},"description":{"id":127588447,"value":"This is where the making happens. Behind the Duds is the story of how RVS Duds came to life \u2014 the machines, the patterns, the deadstock fabrics and the hands that put it all together. A fashion trained maker returning to her roots. A Shropshire smallholding. An industrial sewing machine that took considerable negotiation to acquire. No. 001 is on its way. Watch this space. \ud83d\udd27"},"ogImage":{"id":127588448,"value":"https:\/\/images.podos.io\/v9uzukuvjnfk6iulgkd5abk7bvar0xckiopwhuitivn5ex2l.jpg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":431858,"edited":true}